1. Strict Approval Process: A list of trusted and advertiser friendly publishers is maintained so that they can be leveraged for advertisers to place their ads on. Likewise, a blacklist is also maintained. This means that a careful eye is kept not only on which sites are safe, but which could be problematic.
2. Fraud Record: In addition to protecting a brand's reputation by maintaining whitelists and blacklists, there are also lists kept regarding fraudulent sites (such as sites that have no traffic, but are just there trying to capture revenue without visits or engagements that provide actual value).
3. Dedicated Account Manager: Technology can be handy to identify potentially unsafe ad placements, but that's not enough. Leveraging real people to evaluate content, websites, and potential placements that could be harmful or undesirable for advertisers. That adds a layer of security and verification for advertisers to rely on.
4. Transparency: In order to provide transparency for advertisers, we make all this information available to clients upon request.
In order to provide transparency for advertisers, we make all this information available to clients upon request.
In addition to protecting a brand's reputation by maintaining whitelists and blacklists, there are also lists kept regarding fraudulent sites (such as sites that have no traffic, but are just there trying to capture revenue without visits or engagements that provide actual value).
A list of trusted and advertiser friendly publishers is maintained so that they can be leveraged for advertisers to place their ads on. Likewise, a blacklist is also maintained. This means that a careful eye is kept not only on which sites are safe, but which could be problematic.
Technology can be handy to identify potentially unsafe ad placements, but that's not enough. Leveraging real people to evaluate content, websites, and potential placements that could be harmful or undesirable for advertisers. That adds a layer of security and verification for advertisers to rely on.
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